AEO ScannerField notes on getting cited by ChatGPT & Claude.
Playbooks, teardowns, and frameworks for Answer Engine Optimization. Written by the team that builds AEO Scanner, and grounded in real scan data.
Reverse-engineering competitor wins in ChatGPT
When a competitor wins a query you should be winning, the reasons are usually knowable. Here's how to reverse-engineer their advantage.
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21 articlesFrom AI mention to conversion: completing the funnel
Mentions are not revenue. Here's the rest of the AEO funnel and how to complete it.
What competitor citations reveal about your category
Your competitors' citations are public. They tell you exactly which placements built their AI search moat.
Writing content briefs that get cited, not just ranked
AEO content has a different shape than SEO content. The brief that produces it has a different structure too.
How prompt types shape brand recommendations
Same intent, different phrasing, different brands recommended. Buyers don't ask the way you'd expect.
The 4 buyer query types every brand should track
Not all AI queries are equal. Buyers ask in four distinct shapes. Each rewards different content.
The state of AI search in 2026: data and trends
Mid-2026 snapshot of where AI search is actually moving the needle in B2B buyer journeys.
Why ChatGPT and Claude give different brand recommendations
Same query, different answers. Why ChatGPT and Claude diverge — and what to do about it.
Optimizing your brand for Claude's web search
Claude isn't just ChatGPT with different copy. It cites differently, weighs sources differently, and rewards different content.
Building a citation moat: which sources LLMs trust most
AEO has a power law: a handful of sources drive the majority of brand mentions. Get into those sources and you compound.
Generative Engine Optimization (GEO) for SaaS founders
GEO = AEO for SaaS. Same shape, different signals. Here's what changes when your product is software.
How to get your brand cited by ChatGPT (a 6-step playbook)
Theory is easy. Here are the six concrete actions that move a brand from 0% to 25% AEO visibility in 60 days.
Why AI search content decays faster than SEO content
The half-life of an AEO win is shorter than an SEO win. Here's why, and what to plan around it.
Schema markup for AEO: FAQPage, HowTo, Product
LLMs love structured data. Three schemas in particular punch above their weight: FAQPage, HowTo, and Product.
How ChatGPT decides which brands to recommend
ChatGPT doesn't decide which brand to recommend — its underlying system does. Here's the architecture.
Weekly vs monthly: how often should you track AI visibility?
Tracking weekly when your numbers don't change is noise. Tracking monthly when they're moving fast is dangerous. Here's how to pick.
AEO vs SEO: what's actually different in 2026
SEO optimizes for ranking. AEO optimizes for being cited. The signals overlap, but the tactics increasingly diverge.
E-E-A-T for AEO: building authority signals AI trusts
E-E-A-T isn't just a Google thing. Here's how to build authority signals that AI assistants pick up on.
Why you appear in 0% of AI answers (and the fastest fix)
0% is the default. Here's what actually moves the needle in the first 30 days.
What is AEO? A founder's guide to Answer Engine Optimization
AEO is what SEO becomes when search engines stop returning links and start returning answers. Here's the playbook.
llms.txt: the AI sitemap, explained
llms.txt is the AI-era version of robots.txt and sitemap.xml. Optional today, increasingly load-bearing tomorrow.
See where you stand in AI search.
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